Like cold calling, emails focused on potential customers are called “cold emails.” Sometimes, regardless of how hard you try, it’s hard to get prospective customers to open and read those emails. Here are some tips that may help to boost your open and read rate of cold emails.
The Topic Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they already know that the primary reason people purchase books, read articles, or click news content is the title. Spend time on making a subject line that catches your potential customer’s interest. It must be concise and should summarize your email.
The Funnel: From a web marketing standpoint, view your email as the beginning of the sales funnel. The email marketing automation ought to be brief and succinctly diagnose a possible customer’s problem or concern; provide a solution and a method for that customer to learn how they can solve that problem, or provide the proper links to discover that solution. Quite simply, don’t send them to your house page. Bring them right to the page in which you provide the services you provide or answers to that exact problem. It is also beneficial to possess a short video at the top of that page that reiterates their concern and supplies some solutions or suggestions to solve the problem and why they need to read your copy on the page.
Research: It always helps you to perform some extra research on your own potential customer. Along with viewing their sites, find out if your customer has personally written any blogs or articles. Read the things they have written. If appropriate, it is possible to send an email for them about their article or blog as well as a comment. Make sure that you possess the signature box of your email filled in properly, with a website along with a call to action to view that site. Example: “Look who helped XYZ Company increase their sales closing by 20% – (add site link).”
LinkedIn: Just a little LinkedIn research goes along way. I assume you have targeted your potential customers, so linking with them is a great idea. Also, see if they fit in with any groups. Check out their participation level and when they participate, join that group and comment after them. (Similar to the comments on blogs and articles, ensure that what you say has merit and is also not a blatant attempt to win favor. Phony never works.)
Value Add: You can also give you a free ebook, white paper or video inside your email subject line. As an example, should your market is branding, you might utilize a subject line having a value add including “Obtain your customers to consider you first of all – 7 tips video!” Lead with that within the subject line and just have them click to see or view the video. (Tend not to use an attachment, as fydmpg
people will not open attachments.) Be sure you always put a call-to-action in almost any value add. Remember, when the subject line along with your value add suits making use of their need, they will probably open it up, read it, see it and do something.
Follow-Up: Either with an auto-responder or maybe your own little typing fingers, follow-up in a couple of days with an email stating “Hope you read our 7 tips to get the customers to think about your first. Or even, it is possible to look at it here (add link).” “At XYZ company, our company specializes in… ” Here is the place you can offer further information on how your company can solve your customer’s problems and provide links, along with the link to the page that provides your service (with all the video) in this particular email. Chances are they are going to see the video first and then read your white paper. (Again, take time creating your subject line with this email.)
Patience: Like hammering a nail, if you keep at it, eventually you drive it home. Everbody knows, the competition for the eyeballs of potential customers is fierce. By doing a little extra work on your subject line, funnel, content, a value add and follow-up, you are going to, undoubtedly, do more than the majority of your competition. That little work is the thing that will help you get noticed inside the minds of the prospective customers and, eventually, get them to start and read your cold emails.